The brand which has been for years the beer of preference for the Igbo man, made this choice to further reinforce its commitment to the heritage, essence, connection and affinity with the people of South-east.
“We are excited to announce today, that Flavour has joined the Life Continental Beer family as brand ambassador. Flavour, who is known globally for his unique ability to sing fluently in Igbo language, strongly represents what the brand stands for,” said Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries Plc., while speaking at a press conference organised to unveil the partnership.
“This partnership underscores the brand’s dedication to the Igbo values of industry, resourcefulness and enterprise – values which Flavour aptly embodies. Just as Life Continental Beer defines the Igbo in every consumer, Flavour exudes the aura which exemplifies the typical Igbo man.”