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Weak ties matter


ropes I’m going to drop some science on you — social science — about how to recruit a diverse team of high performers. In 1973, Stanford sociology professor Mark Granovetter published an empirical paper called The Strength of Weak Ties. If you’re wondering about the validity of a 40-year-old study on hiring for today, consider that Professor Granovetter is one of the pioneers… Read More

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About Basil Ita

I’m Basil Ita Ekuson, a freelancer, a blogger with a passion for research. The owner of Basil Ita mainly addresses the needs of small business owners that want to maximize their online visibility via internet marketing specifically solo ads, blogging, content marketing, SEO, social media marketing, visual marketing and affiliate marketing. Via this particular blog, I share my thoughts on HOW TO related issues, and some TIPS. My goal is to help as many people as I can to live laptop fantasy lifestyle… Feel free to drop me a line or ask me a question!

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