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Tru Optik aims to improve ad measurement for Internet-connected TVs


old television Andre Swanston, CEO of Tru Optik, argued that there’s been one big obstacle to advertising on Internet-connected TVs — measurement. Naturally, Swanston is pitching Tru Optik’s technology as the solution. The company started out by measuring how video content gets shared through peer-to-peer filesharing, but has since expanded into a broader measurement solution, with… Read More

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About Basil Ita

I’m Basil Ita Ekuson, a freelancer, a blogger with a passion for research. The owner of Basil Ita mainly addresses the needs of small business owners that want to maximize their online visibility via internet marketing specifically solo ads, blogging, content marketing, SEO, social media marketing, visual marketing and affiliate marketing. Via this particular blog, I share my thoughts on HOW TO related issues, and some TIPS. My goal is to help as many people as I can to live laptop fantasy lifestyle… Feel free to drop me a line or ask me a question!

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