Do you know that solo ads can be the best and most effective means to advertise?
Ask the different marketers and they will tell you that solo ads can surely bring you huge income. Solo ads truly work. But that is if you know how to craft and use them to your own advantage.
Unlike other individual marketers that have paid just to learned how to effectively write solo ads the hard way, you now have the chance of freely learning how to write these amazing ads to make them work effectively for you, your clients and your business.
Below are the points and tips on easily writing effective solo ads that bring great results. Enjoy it.
Make an eye-catching and attention-grabbing Title or headline.
Your headline should instantly grab the attention of your readers. It is very vital to include your headline in a subject line of a solo ad.
Readers are already immune to such headlines as “lost 30Ibs 1hour”, “check this out” or anything that sound spammy or too boring to even try to open it. Try to carefully craft some subject line that is sure to stop them heading off and pique their curiosity enough to read through.
Use your creative ability to come up with something that will surely catch their attention. Give them a good reason to read your email.
Your ad should read easily.
According to experts, readers do not initially read what they see. They just scan them first.
This may be because they do not have the time to take in what is written. So make it your goal to make it easy for them to scan your ad. In the process of scanning, give them a reason to read more.
Do not use long paragraphs or sentences. The shorter they are the better. Make use of simple words as well. Take note that sub headlines and bullets work effectively great. Most of the time, these are just what the people read.
Your ads should not sell your readers anything.
You know that right. Try not to sell anything using your ad. The sole purpose of your solo ad copy is to get clicks, create a lead and entice potential customers to buy from you later on. It is better to get more prospects ready to buy from you than generating 2 or 3 sales.
You can offer free reports, free eBooks or free trials of anything. Give something that will be valuable to your customers. Then you can generate a list of prospects. Build a good rapport with them so you can suggest your product or service. You will be amazed and surprised at the conversion rate you will get once you have done these things successfully as mentioned.
Your solo ads should show the benefits you could give your readers.
Readers do not rush off to get your free offers. You need to sell them effectively first before people will come running to get one. Tell your readers how they will benefit what from what you are offering.
List down all the benefits. Then use powerful words to advertise them. You can also offer more details about them.
Make everything urgent.
Tell your readers that they need to act now while they still have the chance for tomorrow may be too late. A sense of urgency always has people scrambling to their feet. Set up a time limit until your offer expires. Some people are not easily convinced of this method, though. That is why you have to show them a very good reason why they should act now. Creating a sense of loss always works effectively and successfully.
Carefully choose the newsletter or ezine that you will advertise your solo ads to.
How big or how small the ezines are does not matter. It is a fact that smaller ones can generate better results compared with the bigger ones because they have a large base of subscribers. It is also true that those with smaller lists tend to be more responsive than the larger lists.
Before you publish into the newsletter or ezine, read some of their copies first. Get to know if they give their readers quality contents. Put yourself in the customers’ shoes and decide if you will want to subscribe in one of them. Putting your solo ads in poor quality newsletters or ezines is a total waste of time, effort and money. You will not get your ads read in the process.
Now that you know how to create and write an effective solo ad, all that is needed to be done is to take action and put them into practice.
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