Home > Latest News > Clarivoy’s offline advertising attribution model aims to help brands prioritize ad spend

Clarivoy’s offline advertising attribution model aims to help brands prioritize ad spend


clarivoy0 As lucrative as they may be, I normally find ad tech/marketing tech companies to be pretty boring. However, Clarivoy’s interesting concept catches my attention amidst a sea of marketing tech awash with jargon.
As an attribution platform, Clarivoy aims to connect the dots between offline ads (like those on TV), and the subsequent online/offline purchases that take place afterward. Read More

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About Basil Ita

I’m Basil Ita Ekuson, a freelancer, a blogger with a passion for research. The owner of Basil Ita mainly addresses the needs of small business owners that want to maximize their online visibility via internet marketing specifically solo ads, blogging, content marketing, SEO, social media marketing, visual marketing and affiliate marketing. Via this particular blog, I share my thoughts on HOW TO related issues, and some TIPS. My goal is to help as many people as I can to live laptop fantasy lifestyle… Feel free to drop me a line or ask me a question!

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