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Adobe announces new data-sharing effort for cross-device ad targeting


Adobe headquarters in San Jose, CA. Adobe unveiled a new push for cross-device targeting today at its Adobe Summit. Amit Ahuja, the general manager of data management for the Adobe Marketing, explained the product to me beforehand, and he laid out the problem in a pretty straightforward manner: “If you don’t know who the user is across different devices, clearly that’s broken.” So at a basic level, the aim… Read More

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About Basil Ita

I’m Basil Ita Ekuson, a freelancer, a blogger with a passion for research. The owner of Basil Ita mainly addresses the needs of small business owners that want to maximize their online visibility via internet marketing specifically solo ads, blogging, content marketing, SEO, social media marketing, visual marketing and affiliate marketing. Via this particular blog, I share my thoughts on HOW TO related issues, and some TIPS. My goal is to help as many people as I can to live laptop fantasy lifestyle… Feel free to drop me a line or ask me a question!

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